Benchmarks

AGN conducts regular polls, surveys, and other research to benchmark trends in the field of annual giving and educational fundraising. See some of our recent findings below.

 

Poll Results: Giving Day Planning Timeline

Published on February 6, 2024  

Poll Results: Engagement Strategies

Published on January 25, 2024  

Poll Results: International Strategies

Published on January 18, 2024  

Poll Results: Giving Day Spring Date (Month)

Published on January 10, 2024  

Poll Results: Data Confidence

Published on December 12, 2023  

Poll Results: AI and Appeals

Published on November 6, 2023  

Poll Results: Young Alumni Leadership Gifts

Published on October 5, 2023  

Poll Results: Annual Giving Definitions

Published on September 11, 2023  

Poll Results: Regional Strategies

Published on August 17, 2023  

Poll Results: Prospect Research

Published on August 9, 2023  

Poll Results: Donor Acquisition

Published on July 27, 2023  

Poll Results: FY23 Results Final

Published on July 17, 2023  

Poll Results: Crowdfunding

Published on June 15, 2023  

Poll Results: Recognizing Donors

Published on June 8, 2023  

Poll Results: US News Ranking Calculation

Published on June 2, 2023  

Poll Results: Direct Mail Calendars

Published on June 1, 2023  

Poll Results: Retention Strategies

Published on May 25, 2023  

Poll Results: Affinity Giving

Published on May 11, 2023  

Poll Results: Leadership Giving Societies

Published on April 27, 2023  

Poll Results: Donor Surveys

Published on April 13, 2023  

Poll Results: Matching Gifts

Published on April 3, 2023  

Poll Results: Favorite Part of Annual Giving

Published on April 3, 2023  

Poll Results: Gift Impact

Published on March 23, 2023  

Poll Results: Segmentation

Published on March 16, 2023  

Poll Results: Gender Pronouns

Published on March 9, 2023  

Poll Results: Email Appeals

Published on February 16, 2023  

Poll Results: Venmo for Donations

Published on February 8, 2023  

Poll Results: Recurring Gifts

Published on February 2, 2023  

Poll Results: Phone Appeals

Published on January 24, 2023  

Poll Results: Reunion Giving

Published on January 17, 2023  

Poll Results: FY23 Results YTD

Published on January 10, 2023  

Poll Results: Direct Mail Evaluation

Published on January 10, 2023  

Poll Results: Young Alumni Events

Published on December 13, 2022  

Poll Results: Athletics Fundraising

Published on December 6, 2022  

Poll Results: Training Phonathon Callers

Published on December 1, 2022  

Poll Results: Time in Office

Published on November 29, 2022  

Poll Results: Remote Work Choice

Published on November 18, 2022  

Poll Results: First-Year Parents

Published on November 15, 2022  

Poll Results: First-Year Alumni

Published on November 10, 2022  

Poll Results: Online Ambassadors

Published on October 25, 2022  

Poll Results: Annual Fund as % of Total Giving

Published on October 21, 2022  

Poll Results: Alumni Boards

Published on October 18, 2022  

Poll Results: Head of Annual Giving Titles

Published on October 4, 2022  

Poll Results: Stewarding New Donors

Published on September 20, 2022  

Report: 2022 Salary Report

Published on September 15, 2022  

Poll Results: Annual Giving Goal

Published on August 30, 2022  

Poll Results: Predictive Modeling

Published on August 30, 2022  

Poll Results: Developing Portfolios

Published on August 25, 2022  

Poll Results: Digital Ads

Published on August 16, 2022  

Poll Results: Senior Class Giving

Published on August 9, 2022  

Poll Results: FY22 Results Final

Published on August 8, 2022  

Poll Results: Career Mentors

Published on July 27, 2022  

Poll Results: Biggest Challenges

Published on June 29, 2022  

Poll Results: Student Volunteers

Published on June 2, 2022  

Poll Results: Parent Leadership Giving

Published on May 26, 2022  

Poll Results: Annual Fund Planning

Published on May 25, 2022  

Poll Results: First-Year Students

Published on May 24, 2022  

Poll Results: Evaluating Giving Days

Published on May 12, 2022  

Poll Results: Giving Day Stewardship

Published on May 10, 2022  

Poll Results: Young Alumni Volunteers

Published on May 3, 2022  

Poll Results: Fiscal Year Status

Published on April 27, 2022  

Poll Results: Phonathon Fundamentals

Published on April 26, 2022  

Poll Results: Student Events

Published on April 19, 2022  

Poll Results: Parent Volunteers

Published on April 14, 2022  

Poll Results: Faculty & Staff Giving

Published on April 11, 2022  

Poll Results: Current Job Status

Published on April 1, 2022  

Poll Results: Stewardship

Published on March 29, 2022  

Poll Results: Parent Giving

Published on March 22, 2022  

Poll Results: Salary Ranges in Job Descriptions

Published on March 18, 2022  

Poll Results: Volunteer Management

Published on March 15, 2022  

Poll Results: Giving Days

Published on March 8, 2022  

Poll Results: Student Giving

Published on March 1, 2022  

Poll Results: Remote Work Policies

Published on February 28, 2022  

Poll Results: Giving Day Marketing

Published on February 15, 2022  

Poll Results: Factors in a Career Move

Published on February 9, 2022  

Poll Results: Digital Fundraising

Published on February 1, 2022  

Poll Results: Giving Day Volunteers

Published on January 25, 2022  

Poll Results: Role of Peer Benchmarking

Published on January 18, 2022  

Poll Results: Gift Clubs and Societies

Published on January 11, 2022  

Poll Results: Recruiting Phonathon Callers

Published on January 6, 2022  

Poll Results: Annual Parent Giving

Published on December 28, 2021  

Poll Results: Fundamentals of Alumni Giving

Published on December 14, 2021  

Poll Results: Reunion & Class Giving Volunteers

Published on November 16, 2021  

Poll Results: Diversifying Your Donor Pipeline

Published on November 11, 2021  

Poll Results: Upgrading Donors

Published on October 28, 2021  

Poll Results: Texting in Fundraising

Published on October 20, 2021  

Poll Results: Appeal Calendars

Published on October 14, 2021  

Poll Results: Hybrid Events for Alumni & Donors

Published on September 30, 2021  

Poll Results: Gift Acknowledgments

Published on September 16, 2021  

Poll Results: Alumni Participation Rates

Published on September 9, 2021  

Poll Results: Engaging Faculty In Fundraising

Published on August 26, 2021  

Poll Results: Direct Mail Fundraising

Published on August 12, 2021  

Poll Results: Prospect Meetings

Published on August 3, 2021  

Poll Results: Donor-Advised Funds

Published on July 29, 2021  

Poll Results: Incentives in Fundraising

Published on July 22, 2021  

Poll Results: Year-End Review

Published on July 8, 2021  

Poll Results: Fundraising Videos

Published on June 24, 2021  

Poll Results: Ask Amounts

Published on June 17, 2021  

Poll Results: Young Alumni

Published on June 3, 2021  

Poll Results: Lapsed Donors

Published on May 25, 2021  

Poll Results: Stewarding Scholarship Donors

Published on May 18, 2021  

Poll Results: Social Media Data

Published on May 13, 2021  

Poll Results: Annual Fund Planning

Published on May 5, 2021  

Poll Results: Gift Proposals

Published on April 29, 2021  

Poll Results: Gamification

Published on April 22, 2021  

Poll Results: Campaign Planning

Published on April 6, 2021  

Poll Results: Phonathons

Published on April 1, 2021  

Poll Results: Athletics Giving

Published on March 25, 2021  

Poll Results: Writing Annual Fund Appeals

Published on March 18, 2021  

Poll Results: Alumni Participation Rates

Published on March 10, 2021  

Poll Results: A/B Testing

Published on March 4, 2021  

Poll Results: Parent Giving

Published on February 24, 2021  

Poll Results: Giving Websites & Donation Forms

Published on February 23, 2021  

Poll Results: Scholarships and Financial Aid

Published on February 11, 2021  

Poll Results: Direct Mail Appeals

Published on January 27, 2021  

Poll Results: Planned Giving

Published on January 19, 2021  

Poll Results: Virtual Meetings

Published on January 14, 2021  

Poll Results: Consecutive Giving Societies

Published on January 7, 2021  

Poll Results: Donor Challenges

Published on January 1, 2020  

Poll Results: Reunion Gift Campaigns

Published on January 1, 2020  

Poll Results: Phonathon Management

Published on January 1, 2020  

Poll Results: Parent Giving

Published on January 1, 2020  

Poll Results: Matching Gifts

Published on January 1, 2020  

Poll Results: Stewardship

Published on January 1, 2020  

Poll Results: Alumni Giving & Engagement

Published on January 1, 2020  

Poll Results: Writing Appeals

Published on January 1, 2020  

Poll Results: Volunteer Management

Published on January 1, 2020  

Poll Results: Leadership Annual Giving

Published on January 1, 2020  

Poll Results: Giving Days

Published on January 1, 2020  

Poll Results: Staff Development

Published on January 1, 2020  

Poll Results: Direct Mail

Published on January 1, 2020  

Poll Results: Digital Fundraising

Published on January 1, 2020  

Poll Results: Data Management & Analytics

Published on January 1, 2020  

Poll Results: Annual Fund Planning

Published on January 1, 2020  

Poll Results: Crowdfunding

Published on January 1, 2020  

Poll Results: Donor Challenges

Published on January 15, 2019  

Poll Results: Volunteer Management

Published on January 1, 2019  

Poll Results: Stewardship

Published on January 1, 2019  

Poll Results: Data Management & Analytics

Published on January 1, 2019  

Poll Results: Staff Development

Published on January 1, 2019  

Poll Results: Phonathon Management

Published on January 1, 2019  

Poll Results: Parent Giving

Published on January 1, 2019  

Poll Results: Leadership Annual Giving

Published on January 1, 2019  

Poll Results: Giving Days

Published on January 1, 2019  

Poll Results: Direct Mail

Published on January 1, 2019  

Poll Results: Digital Fundraising

Published on January 1, 2019  

Poll Results: Annual Fund Planning

Published on January 1, 2019  

Poll Results: Alumni Giving & Engagement

Published on January 1, 2019  

Report: 10 Drivers of Success in Annual Giving

Published on April 15, 2018  

Poll Results: Leadership Annual Giving

Published on January 1, 2018  

Poll Results: Direct Mail

Published on January 1, 2018  

Poll Results: Digital Fundraising

Published on January 1, 2018  

Poll Results: Data Management & Analytics

Published on January 1, 2018  

Poll Results: Crowdfunding

Published on January 1, 2018  

Poll Results: Athletics Giving

Published on January 1, 2018  

Poll Results: Annual Fund Planning

Published on January 1, 2018  

Poll Results: Alumni Giving & Engagement

Published on January 1, 2018  

Poll Results: Staff Development

Published on January 1, 2018  

Poll Results: Reunion Gift Campaigns

Published on January 1, 2018  

Poll Results: Phonathon Management

Published on January 1, 2018  

Poll Results: Parent Giving

Published on January 1, 2018  

Poll Results: Writing Appeals

Published on January 1, 2018  

Poll Results: Volunteer Management

Published on January 1, 2018  

Poll Results: Student Giving

Published on January 1, 2018  

Poll Results: Stewardship

Published on January 1, 2018  

Poll Results: Writing Appeals

Published on January 1, 2017  

Poll Results: Volunteer Management

Published on January 1, 2017  

Poll Results: Student Giving

Published on January 1, 2017  

Poll Results: Staff Development

Published on January 1, 2017  

Poll Results: Reunion Gift Campaigns

Published on January 1, 2017  

Poll Results: Annual Fund Planning

Published on January 1, 2017  

Poll Results: Alumni Giving & Engagement

Published on January 1, 2017  

Poll Results: Faculty/Staff Giving

Published on January 1, 2017  

Poll Results: Direct Mail

Published on January 1, 2017  

Poll Results: Digital Fundraising

Published on January 1, 2017  

Poll Results: Phonathon Management

Published on January 1, 2017  

Poll Results: Parent Giving

Published on January 1, 2017  

Poll Results: Leadership Annual Giving

Published on January 1, 2017  

Poll Results: Giving Days

Published on January 1, 2017  

Poll Results: Data Management & Analytics

Published on January 1, 2017  

Poll Results: Donor Challenges

Published on January 1, 2017