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Poll Results: Affinity Giving

Research conducted on 05/11/2023

The following data was collected as a part of AGN's ongoing research on industry trends and best practices. It reflects the perspectives, priorities and opinions of active fundraising professionals at educational institutions and other nonprofits. For more information, please contact us at [email protected] or call 888.407.5064.

How significant are affinity groups to your overall annual giving strategy? 


How many different affinity groups does your program target with appeals in a given year? 


Do you expect your program to increase its affinity-based fundraising efforts in the year ahead? 


To find additional research and discover other tools for fundraising success, visit AGN's Resource Center or contact us at [email protected] or call 888.407.5064.