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Poll Results: Direct Mail Appeals

Research conducted on 01/27/2021

The following data was collected as a part of AGN's ongoing research on industry trends and best practices. It reflects the perspectives, priorities and opinions of active fundraising professionals at educational institutions and other nonprofits. For more information, please contact us at [email protected] or call 888.407.5064.

Does it feel like direct mail has become more or less important to your annual giving program over the past year?


How would you rate your own skills as an appeals writer?


As you think about the direct mail campaigns you manage or are involved with, which of the following do you think is most likely to occur?


Do you feel that you have a good grasp of the "Return on Investment" (ROI) from your direct mail efforts?


To find additional research and discover other tools for fundraising success, visit AGN's Resource Center or contact us at [email protected] or call 888.407.5064.