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Poll Results: Annual Fund Planning

Research conducted on 01/01/2018

The following data was collected as a part of AGN's ongoing research on industry trends and best practices. It reflects the perspectives, priorities and opinions of active fundraising professionals at educational institutions and other nonprofits. For more information, please contact us at [email protected] or call 888.407.5064.

Does your annual fund appeal schedule evolve and change throughout the year?


How segmented are your annual fund gift acknowledgments?


How much have your annual giving program's tactics changed in the past 3 years?


Has your annual giving team tried creating "personas" for donors?


Does your annual fund have a documented plan for the current fiscal year?


What are your percentage revenue growth targets for your annual fund in the 2018 fiscal year?


Which of the following channels do you rely on the most for acquiring new donors?


If you could increase your annual giving budget by ten percent, where would you allocate those funds?


What's the higher priority for your annual giving program - revenue or participation?


In your opinion, how personal are your institution's communications to first-time donors?

To find additional research and discover other tools for fundraising success, visit AGN's Resource Center or contact us at [email protected] or call 888.407.5064.