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Poll Results: Direct Mail

Research conducted on 01/01/2020

The following data was collected as a part of AGN's ongoing research on industry trends and best practices. It reflects the perspectives, priorities and opinions of active fundraising professionals at educational institutions and other nonprofits. For more information, please contact us at [email protected] or call 888.407.5064.

How has your program adjusted its direct mail efforts amid the COVID-19 pandemic?


How customized are the ask amounts/arrays in your direct mail appeals to leadership donors?


Do you think your program is efficient in the way it allocates resources (i.e., time, budget) to support its direct appeal/solicitation efforts?

To find additional research and discover other tools for fundraising success, visit AGN's Resource Center or contact us at [email protected] or call 888.407.5064.