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Poll Results: Direct Mail Fundraising

Research conducted on 08/12/2021

The following data was collected as a part of AGN's ongoing research on industry trends and best practices. It reflects the perspectives, priorities and opinions of active fundraising professionals at educational institutions and other nonprofits. For more information, please contact us at [email protected] or call 888.407.5064.

In general, how do you feel about the design of your program's direct mail appeals?


Does your program do a good job of coordinating direct mail appeals with other appeal channels (e.g., phone, email)?


Do you track $ ROI (return on investment) for individual direct mail appeal segments?

Want to learn more? Click here to view AGN's on-demand webinar entitled "Fundamentals of Direct Mail Fundraising.


To find additional research and discover other tools for fundraising success, visit AGN's Resource Center or contact us at [email protected] or call 888.407.5064.