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Poll Results: Digital Fundraising

Research conducted on 01/01/2020

The following data was collected as a part of AGN's ongoing research on industry trends and best practices. It reflects the perspectives, priorities and opinions of active fundraising professionals at educational institutions and other nonprofits. For more information, please contact us at [email protected] or call 888.407.5064.

Does your institution do a good job curating giving-related content on its social channels?


Does your institution have a process for generating donor "leads" through digital channels and handing them off to gift officers or using them in marketing efforts?


How integrated are your institution's online and offline fundraising efforts?


Has your advancement program increased its digital outreach since the COVID-19 pandemic began?


Do you think the subject line is the most important part of an email appeal?


Are your email appeals well integrated with your institution's other fundraising efforts?

To find additional research and discover other tools for fundraising success, visit AGN's Resource Center or contact us at [email protected] or call 888.407.5064.