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Poll Results: Ask Amounts

Research conducted on 06/17/2021

The following data was collected as a part of AGN's ongoing research on industry trends and best practices. It reflects the perspectives, priorities and opinions of active fundraising professionals at educational institutions and other nonprofits. For more information, please contact us at [email protected] or call 888.407.5064.

Has your team developed an ask matrix to determine ask amounts for your appeals?


Which appeal channels include ask amounts at your institution?


Does your team conduct A/B testing to determine the effectiveness of your ask amounts?

To find additional research and discover other tools for fundraising success, visit AGN's Resource Center or contact us at [email protected] or call 888.407.5064.