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Poll Results: Digital Fundraising

Research conducted on 01/01/2018

The following data was collected as a part of AGN's ongoing research on industry trends and best practices. It reflects the perspectives, priorities and opinions of active fundraising professionals at educational institutions and other nonprofits. For more information, please contact us at [email protected] or call 888.407.5064.

In your opinion, is your annual giving program stronger online or offline?


How often do you point prospects and donors to your institution's website for more information?


Does your advancement team have someone who monitors the social media activity of your constituents?


Has your institution ever used any form of texting as part of its annual giving efforts?


Does your office receive frequent complaints from constituents that you send too many fundraising emails?


How well-coordinated are your emails with other annual giving communications (e.g., print mail, phonathon)?


In your opinion, how good is your annual giving program at creating digital content?


Has your annual giving program tried digital ads or retargeting in the past?

To find additional research and discover other tools for fundraising success, visit AGN's Resource Center or contact us at [email protected] or call 888.407.5064.