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Poll Results: Digital Fundraising

Research conducted on 01/01/2017

The following data was collected as a part of AGN's ongoing research on industry trends and best practices. It reflects the perspectives, priorities and opinions of active fundraising professionals at educational institutions and other nonprofits. For more information, please contact us at [email protected] or call 888.407.5064.

In general, how often does your annual giving program use video to support its efforts?


Is your annual giving program currently paying for any social media placements?


Which of the following social media channels does your institution use to post messages related to giving?


Are your giving forms responsive for different device formats (phones, tablets)?


Do you track the "channel migration" of your donors?


Is your institution's annual fund spending significantly more money on digital programs than it was 5 years ago?

To find additional research and discover other tools for fundraising success, visit AGN's Resource Center or contact us at [email protected] or call 888.407.5064.