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Poll Results: Data Management & Analytics

Research conducted on 01/01/2017

The following data was collected as a part of AGN's ongoing research on industry trends and best practices. It reflects the perspectives, priorities and opinions of active fundraising professionals at educational institutions and other nonprofits. For more information, please contact us at [email protected] or call 888.407.5064.

How robust is the contact information for young alumni in your database?


In your opinion, how data-driven is your annual giving strategy?



What priority are you most interested in using analytics to advance?


How would you describe your overall level of familiarity with predictive modeling?


Have you ever used analytics to determine what drives users to your institution's giving page?


Do you know what percentage of your donors last year were reactivated lapsed donors?


How often do you evaluate the results of your direct appeals?


How often do you conduct appeal tests?

To find additional research and discover other tools for fundraising success, visit AGN's Resource Center or contact us at [email protected] or call 888.407.5064.