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Poll Results: Data Management & Analytics

Research conducted on 01/01/2019

The following data was collected as a part of AGN's ongoing research on industry trends and best practices. It reflects the perspectives, priorities and opinions of active fundraising professionals at educational institutions and other nonprofits. For more information, please contact us at [email protected] or call 888.407.5064.

Does your program utilize predictive modeling?


How likely are you to use predictive modeling to inform your direct mail strategy in the upcoming fiscal year?


How confident are you that you have the information you need in your institution's database to support a consecutive giving society?


Has your program done any testing of its appeals in the past six months?


At your institution, which channel/program do you think would benefit the most from doing more testing?


Please rate the quality of your institution's endowment reporting systems.


Do you track the retention rate of your first-time donor population?

To find additional research and discover other tools for fundraising success, visit AGN's Resource Center or contact us at [email protected] or call 888.407.5064.