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Poll Results: Annual Fund Planning

Research conducted on 01/01/2017

The following data was collected as a part of AGN's ongoing research on industry trends and best practices. It reflects the perspectives, priorities and opinions of active fundraising professionals at educational institutions and other nonprofits. For more information, please contact us at [email protected] or call 888.407.5064.

Does your annual giving strategy make a clear distinction between "engaging" and "soliciting" donors?


How many solicitations from all channels do your non-donors receive in a year?


When do you set your mail segments?


How much time do you think you spend on planning for your next annual fund year?


What do you think is the biggest challenge for your annual giving program currently?


Has your annual giving program been through an audit in the past 5 years?


Is your annual giving program doing enough to upgrade donors through mass appeals?


How effective is your annual giving program in upgrading donors on a regular basis?


How integrated are your annual fund communications?


Does your program focus more of its time and resources on donor acquisition or reactivation?


Has your institution conducted benchmarking or donor surveys in the past year?

Are you optimistic about the future of your annual giving efforts?


Has your institution had to face a significant challenge in the past year?

To find additional research and discover other tools for fundraising success, visit AGN's Resource Center or contact us at [email protected] or call 888.407.5064.