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Poll Results: Donor Acquisition

Research conducted on 07/27/2023

The following data was collected as a part of AGN's ongoing research on industry trends and best practices. It reflects the perspectives, priorities and opinions of active fundraising professionals at educational institutions and other nonprofits. For more information, please contact us at [email protected] or call 888.407.5064.

How would you describe new donor acquisition as part of your annual giving program's priorities? 


In your opinion, which of the following do you think would be the MOST effective tactic for acquiring new donors at your institution? 


Without looking at a report, would you be able to accurately "estimate" your institution's new donor retention rate? 

To find additional research and discover other tools for fundraising success, visit AGN's Resource Center or contact us at [email protected] or call 888.407.5064.