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Poll Results: Giving Websites & Donation Forms

Research conducted on 02/23/2021

The following data was collected as a part of AGN's ongoing research on industry trends and best practices. It reflects the perspectives, priorities and opinions of active fundraising professionals at educational institutions and other nonprofits. For more information, please contact us at [email protected] or call 888.407.5064.

In your opinion, how easy is it to make a gift on your page?


From your home page, how many clicks does it take to make a gift?


Do you track who visits your gift form (without making a gift)?


To find additional research and discover other tools for fundraising success, visit AGN's Resource Center or contact us at [email protected] or call 888.407.5064.