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Poll Results: Annual Fund Planning

Research conducted on 01/01/2019

The following data was collected as a part of AGN's ongoing research on industry trends and best practices. It reflects the perspectives, priorities and opinions of active fundraising professionals at educational institutions and other nonprofits. For more information, please contact us at [email protected] or call 888.407.5064.

How aggressive is your program at soliciting annual fund donors for increased gift amounts from one year to the next?


How integrated or coordinated is your direct appeal strategy/schedule?


Does your annual giving team maintain a central calendar of appeals/activities that other units can access?


How segmented are the audiences for your annual fund appeals?


How well integrated are your unrestricted appeals with other, restricted appeals?


Does your annual giving program do a good job of communicating the impact of unrestricted support to donors?


Does your institution plan to launch a consecutive giving society in the next fiscal year?


Does your team create a comprehensive annual fund solicitation calendar for each fiscal year?


How coordinated are your annual giving and campaign communications (in your current or most recent campaign)?


Does your organization have a deliberate and coordinated strategy for making second asks?


Do you think increasing the number of current-use scholarship gifts at your institution would have a significant and positive impact on annual giving results?


Does your department have specific guidelines for creating gift proposals?


How much do you customize messages in your reactivation appeals?


How strongly does your institution encourage donors to make multi-year pledges?

To find additional research and discover other tools for fundraising success, visit AGN's Resource Center or contact us at [email protected] or call 888.407.5064.