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Poll Results: Favorite Part of Annual Giving

Research conducted on 04/03/2023

The following data was collected as a part of AGN's ongoing research on industry trends and best practices. It reflects the perspectives, priorities and opinions of active fundraising professionals at educational institutions and other nonprofits. For more information, please contact us at [email protected] or call 888.407.5064.

What do you love most about annual giving work? 

  • That it is so often the entry point for long-term donors. It's the start of everything else that follows most of the time! 
  • That it keeps evolving. 
  • You get to show donors that their gift makes an impact, no matter how small the contribution. 
  • It's busy, and I love the diverse projects. There's always new ground to explore
  • That it forces me to get a little bit better every year. AND that it introduced me to so many amazing fundraisers who want to learn and grow. 
  • Data + People. A perfect blend of both. 


To find additional research and discover other tools for fundraising success, visit AGN's Resource Center or contact us at [email protected] or call 888.407.5064.