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Poll Results: Donor Challenges

Research conducted on 01/01/2020

The following data was collected as a part of AGN's ongoing research on industry trends and best practices. It reflects the perspectives, priorities and opinions of active fundraising professionals at educational institutions and other nonprofits. For more information, please contact us at [email protected] or call 888.407.5064.

How much would you say that your institution focuses on "gamification" as a strategy for engaging donors on your giving day?


Has your institution used (or is planning to use) token gifts/prizes to incentive donations on your giving day?


In the past year, has your institution run a donor “challenge” campaign specifically aimed at acquiring first-time donors?


Has your institution run any giving challenges in the past two months, related to the COVID-19 pandemic?

To find additional research and discover other tools for fundraising success, visit AGN's Resource Center or contact us at [email protected] or call 888.407.5064.