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Poll Results: Data Management & Analytics

Research conducted on 01/01/2020

The following data was collected as a part of AGN's ongoing research on industry trends and best practices. It reflects the perspectives, priorities and opinions of active fundraising professionals at educational institutions and other nonprofits. For more information, please contact us at [email protected] or call 888.407.5064.

Is your institution tracking virtual event attendance in your database?


How often do your organization's leaders talk about/reference the ROI of fundraising efforts?


How often do you benchmark your fundraising results against peer programs?


How well does your organization use data to guide its fundraising strategy?


If asked, could you accurately/confidently state your institution's donor renewal rate for the last fiscal year?


How much confidence do you have in the information in your database related to individuals' characteristics, interests, and behaviors?


Has your program developed an alumni engagement score?


In your opinion, what is a better indicator of alumni affinity?


Has your advancement program conducted a survey of its donors in the past 6 months?


What's the primary reason your program doesn't do more surveys?


How often do you review reports on the results of your programs?


Do you wish you spent more or less time reviewing reports and discussing results with colleagues and supervisors?

To find additional research and discover other tools for fundraising success, visit AGN's Resource Center or contact us at [email protected] or call 888.407.5064.