Poll Results: A/B Testing
Research conducted on 03/04/2021
The following data was collected as a part of AGN's ongoing research on industry trends and best practices. It reflects the perspectives, priorities and opinions of active fundraising professionals at educational institutions and other nonprofits. For more information, please contact us at [email protected] or call 888.407.5064.
Question 1: Are you currently including testing strategies in your annual planning?
Question 2: In which of the following fundraising channels do you currently incorporate testing strategies (check all that apply)?
Question 3: Have your fundraising strategies changed at all in the past year as a result of testing?