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Poll Results: Recurring Gifts

Research conducted on 02/02/2023

The following data was collected as a part of AGN's ongoing research on industry trends and best practices. It reflects the perspectives, priorities and opinions of active fundraising professionals at educational institutions and other nonprofits. For more information, please contact us at [email protected] or call 888.407.5064.

How high of a priority are recurring gifts within your institution's annual giving strategy?


Does your institution's recurring gift program have its own "brand" (e.g., name, logo, gift society)?


Have you defined an "ask ladder" for upgrading recurring gift donors?

To find additional research and discover other tools for fundraising success, visit AGN's Resource Center or contact us at [email protected] or call 888.407.5064.