Sample Library

Welcome to AGN’s Sample Library which contains hundreds of examples from annual giving programs around the world, including direct appeals, stewardship communications, volunteer materials, and other fundraising ideas. AGN members get exclusive access to the entire library where they can search for ideas and get inspired by the work of others.

Featured: Fairfield University

Congratulations to Fairfield University for receiving one of AGN’s Best in Annual Giving Awards for its “Honor Your Graduate” parent appeal. This integrated postcard and email campaign was sent to parents of seniors asking for a gift in honor of their child’s graduation. For a gift of any size, parents could write a special message to their student which was delivered via email the week of commencement. The outcome? A 41% increase in parent participation! View full sample.


Search for Ideas

Looking for some inspiration or new ideas to reinvigorate your annual giving efforts? AGN Members get exclusive access to the sample library which is searchable by keyword or filter by category. Authorized users should have their member code available in order to log in. Explore the library now! (Members Only)


Enter Your Work

Each year AGN invites educational fundraising professionals to enter their best work as part of its annual Best in Annual Giving Awards. Submissions are now being accepted and can include direct appeals, stewardship communications, volunteer materials, and other fundraising ideas. Winners will be announced later this year. Enter your work today!


Recent Awardees 

AGN’s Best in Annual Giving Awards receive hundreds of entries and nominations each year, which are judged by a panel of our distinguished faculty in terms of quality, creativity, and overall effectiveness. See a list of recent awardees below and find all past award recipients (indicated by star) in the library. Click on each listing to learn more.


University of North Florida 
“Spring Cleaning” Postcard 

Carleton College
Volunteer Solicitation Kit

University of Washington
Giving Day Campaign

Wayne State University
Loyal Donor Society Welcome Message

Davidson College
“It All Adds Up” Recurring Gift Appeal

Canterbury School
Annual Fund Case Statement Video

University of North Carolina Wilmington
“Welcome to the Family” Parent Appeal

KU Endowment
“Open Doors” Appeal

Fairfield University
“Honor Your Graduate” Parent Appeal

The Ethel Walker School
“Rosie the Riveter” Video

California State University San Marcos
“Calling Dibs” Employee Giving Campaign

California State University Northridge
Giving Day Ambassador Toolkit

For more information, please email us at [email protected] or call 888.407.5064.