Best in Annual Giving – Sample Library
Welcome to AGN’s “Best in Annual Giving” Sample Library which contains hundreds of examples from annual giving programs around the world, including direct appeals, stewardship communications, volunteer materials, and other fundraising ideas. AGN members get exclusive access to the entire library where they can search for ideas and get inspired by the work of others.
Featured Sample
Congratulations to Fairfield University for receiving one of AGN’s Best in Annual Giving Awards for its “Honor Your Graduate” parent appeal. This integrated postcard and email campaign was sent to parents of seniors asking for a gift in honor of their child’s graduation. For a gift of any size, parents could write a special message to their student which was delivered via email the week of commencement. The outcome? A 41% increase in parent participation! View full sample.
Search for Ideas
Looking for some inspiration or new ideas to reinvigorate your annual giving efforts? AGN Members get exclusive access to the sample library which is searchable by keyword or filter by category. Authorized users should have their member code available in order to log in. Explore the library now! (Members Only)
Enter Your Work
Each year AGN invites educational fundraising professionals to enter their best work as part of its annual Best in Annual Giving Awards. Submissions are now being accepted and can include direct appeals, stewardship communications, volunteer materials, and other fundraising ideas. Winners will be announced later this year. Enter your work today!
Recent Awardees
AGN’s Best in Annual Giving Awards receive hundreds of entries and nominations each year, which are judged by a panel of our distinguished faculty in terms of quality, creativity, and overall effectiveness. See a list of recent awardees below and find all past award recipients (indicated by star) in the library. Click on each listing to learn more.
For more information, please email us at [email protected] or call 888.407.5064.