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Poll Results: Writing Appeals

Research conducted on 01/01/2020

The following data was collected as a part of AGN's ongoing research on industry trends and best practices. It reflects the perspectives, priorities and opinions of active fundraising professionals at educational institutions and other nonprofits. For more information, please contact us at [email protected] or call 888.407.5064.

Do you consider a "clear and visible ask" to be the most important part of a written appeal?


How well does your program adapt appeal messages across various channels (e.g., direct mail, email, social, phone scripts)?


When you start writing an appeal, do you usually begin by creating an outline?


How confident are you in your writing abilities?

To find additional research and discover other tools for fundraising success, visit AGN's Resource Center or contact us at [email protected] or call 888.407.5064.