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Poll Results: Writing Annual Fund Appeals

Research conducted on 03/18/2021

The following data was collected as a part of AGN's ongoing research on industry trends and best practices. It reflects the perspectives, priorities and opinions of active fundraising professionals at educational institutions and other nonprofits. For more information, please contact us at [email protected] or call 888.407.5064.

Do you use a postscript (PS) in your appeals?

Does your institution segment appeals based on areas of donor interest?

Do you ask anyone outside your advancement team to read and edit your appeals?

To find additional research and discover other tools for fundraising success, visit AGN's Resource Center or contact us at [email protected] or call 888.407.5064.