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Poll Results: Phonathon Management

Research conducted on 01/01/2018

The following data was collected as a part of AGN's ongoing research on industry trends and best practices. It reflects the perspectives, priorities and opinions of active fundraising professionals at educational institutions and other nonprofits. For more information, please contact us at [email protected] or call 888.407.5064.

Is your leadership encouraging you to downsize or eliminate your phonathon program?


How much has your phonathon's fundraising productivity declined in the past three years?


Are your phonathon callers required to use a specific script or do you offer them suggested talking points?


How well-coordinated is your phonathon strategy with other annual giving appeal efforts (e.g., direct mail, email)?

To find additional research and discover other tools for fundraising success, visit AGN's Resource Center or contact us at [email protected] or call 888.407.5064.