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Poll Results: Giving Days

Research conducted on 01/01/2020

The following data was collected as a part of AGN's ongoing research on industry trends and best practices. It reflects the perspectives, priorities and opinions of active fundraising professionals at educational institutions and other nonprofits. For more information, please contact us at [email protected] or call 888.407.5064.

As an emergency response to COVID-19, a special #GivingTuesday was organized on May 5th, in addition to the annual #GivingTuesday that will take place on December 1st. Did you promote the May event to alumni and others in a significant way?


Which of the following channels will you be using to communicate with your alumni and others about #GivingTuesday? (Please check all that apply)


How would you describe your volunteer strategy related to the upcoming #GivingTuesday?


When #GivingTuesday is over, do you know how its success will be determined/defined for your institution?


What best describes your giving day plans for the fiscal year?


How do the budgetary resources you will have for your upcoming giving day compare to your last giving day?


Has your institution considered or tried doing more than one giving day in a year?


Do you feel that you have enough staff and budget available to run a successful giving day?


Have your giving day goals been clearly defined internally?


Has your institution postponed or canceled a giving day as a result of COVID-19?


How much did your institution promote giving around the special #GivingTuesdayNow challenge on May 5, 2020?

To find additional research and discover other tools for fundraising success, visit AGN's Resource Center or contact us at [email protected] or call 888.407.5064.