« Back

Poll Results: Direct Mail Evaluation

Research conducted on 01/10/2023

The following data was collected as a part of AGN's ongoing research on industry trends and best practices. It reflects the perspectives, priorities and opinions of active fundraising professionals at educational institutions and other nonprofits. For more information, please contact us at [email protected] or call 888.407.5064.

How did your direct mail results last year compare to the year before?


Do you include appeal codes on reply devices for all of your direct mail appeals?


How much do past results really factor into your future direct mail strategies?

To find additional research and discover other tools for fundraising success, visit AGN's Resource Center or contact us at [email protected] or call 888.407.5064.