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Poll Results: A/B Testing

Research conducted on 03/07/2024

The following data was collected as a part of AGN's ongoing research on industry trends and best practices. It reflects the perspectives, priorities and opinions of active fundraising professionals at educational institutions and other nonprofits. For more information, please contact us at [email protected] or call 888.407.5064.

How often does your annual giving program do A/B testing?

Through which ONE of the following channels, do you think your program is most likely to do A/B testing in the future?

Do you expect that you will be doing more testing in the next 6 months compared to the last 6 months?


To find additional research and discover other tools for fundraising success, visit AGN's Resource Center or contact us at [email protected] or call 888.407.5064.