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Poll Results: Lapsed Donors

Research conducted on 05/25/2021

The following data was collected as a part of AGN's ongoing research on industry trends and best practices. It reflects the perspectives, priorities and opinions of active fundraising professionals at educational institutions and other nonprofits. For more information, please contact us at [email protected] or call 888.407.5064.

Do you coordinate renewal appeals so that they arrive on/around the anniversary of each donor's last gift?

Do you include an individual's specific giving history in your appeals to lapsed donors?

How would you rate the quality of your lapsed donor reactivation efforts?


To find additional research and discover other tools for fundraising success, visit AGN's Resource Center or contact us at [email protected] or call 888.407.5064.