Search for Ideas

Welcome to AGN’s Sample Library. This member-only resource contains hundreds of examples from annual giving programs around the world, including fundraising appeals, stewardship communications, and volunteer materials. Use the category filters and keyword search below to explore the library now and get inspired by the work of others! Click here to submit a sample of your own.


Keywords Acquisition  |  Affinity  |  Athletics  |  Boards  |  Challenge  |  Consecutive  |  Crowdfunding  |  Employer Match  |  Faculty/Staff  |  Giving Day  |  Giving Tuesday  |  Impact Report  |  International  |  Leadership Gift  |  Parents  |  Participation  |  Phonathon  |  Premium  |  Reactivation  |  Recognition  |  Recurring  |  Regional  |  Retention  |  Reunion  |  Scholarship/Aid  |  Second Ask  |  Students  |  Survey  |  Young Alumni

  Institution Audience Purpose
Case Western Reserve UniversityGeneralAppeal
Colgate UniversityGeneralAppeal
Grand Rapids Community CollegeGeneralAppeal
High Point UniversityGeneralAppeal
Knox CollegeGeneralAppeal
KU EndowmentGeneralStewardship
Louisiana State UniversityGeneralAppeal
Marietta CollegeGeneralStewardship
NC State UniversityGeneralStewardship
Ohio UniversityGeneralAppeal
Regis CollegeGeneralStewardship
Scripps CollegeGeneralAppeal
South Dakota State UniversityGeneralAppeal
Stanford UniversityParentsAppeal
Tennessee Tech UniversityGeneralAppeal
University of WyomingGeneralAppeal
Virginia Military InstituteGeneralStewardship
Washington University in St. LouisGeneralAppeal
Wayne State UniveristyGeneralStewardship
Wayne State UniversityGeneralAppeal
  Institution Audience Purpose