Colgate University

AudienceGeneral
PurposeAppeal
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Description

This direct mail and email campaign created a visual display of a donor's giving history. The number of torches varied depending on the donor's consecutive year's giving to the University. The torch is pulled directly from the University's seal, and is deeply meaningful to our alumni.

Submitted ByCatherine Marhenke - Director of Annual Giving
Year2019
Keywords
  • Consecutive
  • Retention