Case Western Reserve University

AudienceGeneral
PurposeAppeal
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Description

This was our Q2 letter. It was proceeded by a statement mailer (ugly betty) in Q1. This was sent to all of our LYBUNTS and SYBUNTS. I like to follow a statement mailer with a more substantial letter. That way we are catering to people that prefer the quick to the point mailers, and also those that want a little more substance. Before I started the mailer did not have a signer. I got our Alumni Board President involved and he now signs all of my letters. This Q2 letter outperformed the Q2 mailers for the past 3 fiscal years.

Submitted ByCandace Harmon - Director of Annual Giving
Year2023
Keywords
  • Consecutive