Grand Rapids Community College

AudienceGeneral
PurposeAppeal
Click image to view complete sample
Description

Appeal targeted at LYBNTY donors. We sent a mailing for donors to join the consecutive giving club if they had only given once or stay in the club if they had given for 2 or more years in a row. This mailing was sent out monthly to donors who had given during that month last year but not given since

Submitted ByJenna VandeKamp - Development Manager for Alumni and Annual Giving
Year2022
Keywords
  • Consecutive
  • Retention