South Dakota State University

AudienceGeneral
PurposeAppeal
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Description

A few years ago, we've started incorporating a digital strategy around some of our primary mail solicitations within Loyalty Giving. Our goal has been to raise awareness/warm our constituents before we ever make an ask. This particular solicitation is our annual scholarship appeal.

Submitted ByHeidi Hopewell - Assistant Director of Loyalty Giving
Year2022
Keywords
  • Consecutive
  • Retention