Master the Annual Giving Space!
As the world’s leading resource for annual giving programs, AGN helps educational institutions develop sustainable sources of philanthropic support. We’re proud to have served thousands of colleges, universities, and independent schools through our research, training, and consulting services, and through our membership program, which provides ongoing access to professional development.
Read below for our latest news, upcoming events, and more!
Timing is everything. That is especially the case when it comes to producing a successful giving day. According to an AGN poll, 79 percent of respondents said their institution holds giving days in the spring semester. The vast majority of those that plan a spring giving day opt to hold it in March or April. Here are some questions to guide you through the decision-making process of when to hold your institution’s giving day … Read more.
How do you know what’s working and what’s not in your fundraising appeals? One way to find out is through A/B tests. By proactively testing the variables in your appeals—envelopes, signatories, subject lines, ask amounts, and more—you can collect data that will show what’s resonating with different donor segments. Doing so will not only help you develop more effective strategies and make the most of your limited resources, but it will ensure that your donors receive appeals that are fresh, meaningful, and compelling. Learn more or register now.
The experience that alumni have in the first several years after graduation can have a profound influence on their relationship with their alma mater for the rest of their life. When recent graduates feel welcomed and are informed about the benefits of belonging to the alumni community, they’re more likely to become engaged and stay engaged. What’s more, when they understand the importance and impact of giving back, they’re apt to support the institution financially—now and in the future. Learn more or register now.
Writing is one of the most important skills a fundraiser can possess. And while you don’t need to be an award-winning author to write strong appeals, you do need to be able to make the case for support in a clear and compelling way. Developing messages that resonate and selecting words that motivate can make all the difference. By refining your writing skills, your prospects are more likely to read your appeals and respond with a gift. Learn more or register now.
The Associate Director, Digital Marketing manages university-wide digital fundraising strategies. Grow online fundraising and develop the strategy, coordination, and implementation of large-scale Annual Giving digital initiatives, including project management of One Day, Giving Tuesday, and overseeing the crowdfunding/Rising Violets strategy. Learn more.
Christy Moss, Vice President of Membership & Marketing at the University of Illinois Alumni Association, talks about dealing with hallucinations, using Artificial Intelligence, recognizing the next big thing, continuing to learn, planning like Taylor Swift, and more. Listen to this episode now.
This is a great time to invest in professional development for your team. AGN Membership provides advancement staff and volunteers with ongoing access to the training and tools that they’ll need to be successful. Learn more or become a member today!