American International College – GOLD Society Appeal

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TitleGOLD Society Appeal
InstitutionAmerican International College
Submitted BySarah Monson
Assistant Director of Annual Giving
CategoryDirect Mail Appeals
Institution TypeCollege / University
What fiscal year did this effort occur?2021

The GOLD (Graduates of the Last Decade) Society launched this fiscal year to engage our young alumni in giving back to their alma mater.

What makes this unique

The GOLD Society is unique because we are asking young alumni to make a five year pledge that represents their class year. Graduates from the Class of 2020 are donating $20.20. The goal is to showcase the power of collective giving and grow our young alumni donor base.