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The concept behind this direct mail campaign was to give our leadership donors a report card that shows their personal giving in relation to each of our four giving societies. The report card accomplishes several goals:
1. It informs our donors how they will be publicly recognized in our annual Honor Roll of Donors
We worked with Pledgemine to customize each donor's giving history, the amount it would take to get to the next level, and the call to action for each society. The result was a highly personalized report that our donors were pleased to receive. Many shared positive feedback with us and made additional gifts to secure their place in one or more of our giving societies.
|Mary Byrne - Director of the Adelphi Fund