Samples

AGN’s Sample Library includes over a thousand submissions from annual giving programs around the world including direct mail appeals, emails, videos, phone scripts, stewardship pieces, volunteer materials, special campaigns, and more. Use the category filter and keyword search bar below to explore the library now.

Click here to submit your own sample.



 Title Institution Category FY
Gift Tags Holiday AppealUniversity of DelawareDirect Mail Appeals2020
Faculty/Staff Door Hanger CampaignUniversity of DelawareDirect Mail Appeals2017
Mask Premium Appeal CampaignUniversity of DelawareSpecial Campaigns/Challenges2021
Giving Tuesday AppealUniversity of Detroit MercyEmail Appeals2020
Parent Info & Interest FlyerUniversity of FindlayMisc/Other2020
"Name a Bat" Email CampaignUniversity of FloridaEmail Appeals2019
"Beat Week" Football Rivalry ChallengeUniversity of FloridaSpecial Campaigns/Challenges2020
Parent Leadership Society BenefitsUniversity of FloridaLeadership Giving Materials2021
Giving Day Second Gift IncentiveUniversity of FloridaSpecial Campaigns/Challenges2021
Name-A-Bat ChallengeUniversity of FloridaSpecial Campaigns/Challenges2020
Membership Premium AppealUniversity of FloridaSpecial Campaigns/Challenges2022
Phonathon Campaign Talking PointsUniversity of FloridaPhonathon Materials2018
Planned Giving Phonathon SurveyUniversity of FloridaPhonathon Materials2018
Tradition Themed Giving DayUniversity of FloridaSpecial Campaigns/Challenges2019
Retiring Dean AppealUniversity of GeorgiaDirect Mail Appeals2020
Matching Gift Awareness InsertUniversity of GeorgiaDirect Mail Appeals2020
Reunion Appeal from VolunteerUniversity of GuelphDirect Mail Appeals2021
Parent Peer to Peer AppealUniversity of HartfordDirect Mail Appeals2021
Spring Dean's Appeal & Give Day ReminderUniversity of HoustonDirect Mail Appeals2021
Gift ReceiptUniversity of HoustonStewardship Communications2017
 Title Institution Category FY