WWFM Senior Development Manager

Posted on 04/26/2024

WWFM The Classical Network

West Windsor, NJ


  • This role has a dual reporting structure to the WWFM Station Manager for daily support within WWFM and to the Vice President for Advancement for purpose and consistency within Advancement.
  • The WWFM Senior Development Manager works closely with the WWFM Station Manager to identify, cultivate, solicit, and steward donors and prospects in accordance with strategic goals and financial targets set by the Station Manager and the VP for Advancement.
  • Provides leadership and direction for membership staff and WWFM colleagues to convey the strategic goals and objectives and successfully leverage all available resources to implement fund raising plans.
  • Manages individual giving, major gift giving, corporate and foundation giving, and alternative revenue streams, which includes vehicle donations, corporate matches, and estate planning. 
  • Designs, implements and refines all development activities.


  • Provide strategic oversight of WWFM’s major giving program (Continuo Circle) including prospect identification, cultivation, solicitation, and stewardship as well as goal setting and record keeping.
  • Identify and secure new revenue for WWFM through strategic planning/implementation goals as set forth by WWFM Station Manager and the Senior Development Manager.
  • Identify opportunities for special campaigns, such as operating campaigns, special concert events and endowment opportunities and WWFM underwriting.
  • Expand existing and new community partnerships for the benefit of new revenue and positive community relationships. 
  • Manage all membership programs including organization, producing, and overseeing on-air membership campaigns, increase new member participation, boost donor retention, ensuring success of the Sustaining Membership program and increasing overall gift revenue, including estate planning (Perpetuo Circle).
  • Research, write, edit, or oversee the preparation of dynamic, persuasive, and well-crafted solicitations, proposals, case statements, reports, correspondence, e-correspondence and other development-related communication material in support of WWFM’s fund raising activities.
  • Work with WWFM Membership Manager to oversee fundraising record-keeping databases and systems ensuring data accuracy, donor privacy, acknowledgement, program recognition and timely reporting.
  • Participate in strategic planning for WWFM, helping to identify fund raising implications and lead the development team’s implementation of strategic objectives.
  • Develop processes to evaluate results and report statistics to appropriate parties.
  • Represent WWFM in the listening community (locally), public radio community (nationally) and at conferences and meetings, as required.
  • Carry out development responsibilities in accordance with WWFM and MCCC policies.
  • Other duties as assigned.


  • While this position has no direct reports, Senior Development Manager will lead professional staff team to maximize productivity, creativity, and financial results through a variety of fund-raising tactics including direct mail, e-communication, underwriting, and on-air fundraising.
  • Guide the professional team to ensure knowledge and awareness of trends that may impact fundraising efforts.

REQUIRED QUALIFICATIONS                          

  • Bachelor’s degree in Marketing, Communications, Media or Broadcasting related field; or an AS degree with five years’ experience in non-profit fundraising.
  • Minimum of 2-3 years direct work experience in non-profit and/or public radio fund raising and development.
  • Social media experience required, including proven knowledge of strategies to engage users, optimize content and increase visibility for radio network.
  • Experience with database management technology and software related to fundraising.
  • Database mining to source and engage sponsors, new members and programs of interest to bolster the prestige of existing members.
  • Valid driver’s license and access to a reliable vehicle required.


  • Development related employment experience at a community college or similar institution of higher learning. 


  • Knowledge of the principles of public radio fund raising and a demonstrated track record of success.
  • A high standard of professionalism and performance as evidenced by collaborative teamwork, initiative, critical thinking, good judgement, consistency of output, timeliness of follow-through and strength of written and oral communication skills.
  • Demonstrated ability to work with and command respect of colleagues, volunteers, and donors.
  • Demonstrated ability to participate meaningfully and creatively in goal setting, long and short-term strategic planning and problem solving.
  • Strong organizational skills, including the ability to work independently and make sound judgements about prospects, project management responsibilities and all other areas of performance without close day-to-day supervision.
  • Exercise discretion at all times; must be able to keep all data confidential.
  • Demonstrated ability to source, use and adapt computer technology to the success of the position. 
  • Must have ability and willingness to travel to prospective donor meetings and station outreach events. 
  • Displays willingness to make decisions; Exhibits sound and accurate judgment; supports and explains reasoning for decisions; includes appropriate people in decision-making process and makes timely decisions.
  • Prioritizes and plans work activities; uses time efficiently; plans for additional resources; sets goals and objectives and develops realistic action plans.
  • Evidence of managerial aptitude.

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