Search for Ideas

Welcome to AGN’s Sample Library. This member-only resource contains hundreds of examples from annual giving programs around the world, including fundraising appeals, stewardship communications, and volunteer materials. Use the category filters and keyword search below to explore the library now and get inspired by the work of others! Click here to submit a sample of your own.


Keywords Acquisition  |  Affinity  |  Athletics  |  Boards  |  Challenge  |  Consecutive  |  Crowdfunding  |  Employer Match  |  Faculty/Staff  |  Giving Day  |  Giving Tuesday  |  Impact Report  |  International  |  Leadership Gift  |  Parents  |  Participation  |  Phonathon  |  Premium  |  Reactivation  |  Recognition  |  Recurring  |  Regional  |  Retention  |  Reunion  |  Scholarship/Aid  |  Second Ask  |  Students  |  Survey  |  Young Alumni

  Institution Audience Purpose
Marquette UniversityGeneralAppeal
Sarah Lawrence CollegeParentsAppeal
Southern Methodist UniversityGeneralAppeal
Purdue UniversityGeneralAppeal
Duke UniversityReunion AlumniAppeal
Geisel School of Medicine at DartmouthGeneralAppeal
Appalachian State UniversityGeneralAppeal
San Jose State UniversityGeneralAppeal
University of Wisconsin MadisonGeneralAppeal
Sarah Lawrence CollegeGeneralAppeal
Sarah Lawrence CollegeGeneralAppeal
Colorado State UniversityGeneralAppeal
Purdue for Life FoundationGeneralAppeal
SMUGeneralAppeal
Northwestern Pritzker School of LawStudentsAppeal
University of WashingtonStudentsAppeal
Columbia Business SchoolStudentsAppeal
Mount Holyoke CollegeStudentsAppeal
Indiana UniversityStudentsAppeal
University of GeorgiaStudentsAppeal
  Institution Audience Purpose