Search for Ideas

Welcome to AGN’s Sample Library. This member-only resource contains hundreds of examples from annual giving programs around the world, including fundraising appeals, stewardship communications, and volunteer materials. Use the category filters and keyword search below to explore the library now and get inspired by the work of others! Click here to submit a sample of your own.


Keywords Acquisition  |  Affinity  |  Athletics  |  Boards  |  Challenge  |  Consecutive  |  Crowdfunding  |  Employer Match  |  Faculty/Staff  |  Giving Day  |  Giving Tuesday  |  Impact Report  |  International  |  Leadership Gift  |  Parents  |  Participation  |  Phonathon  |  Premium  |  Reactivation  |  Recognition  |  Recurring  |  Regional  |  Retention  |  Reunion  |  Scholarship/Aid  |  Second Ask  |  Students  |  Survey  |  Young Alumni

  Institution Audience Purpose
UC Berkeley School of LawGeneralAppeal
Pacific Lutheran UniversityGeneralAppeal
Brentwood SchoolGeneralAppeal
UC BerkeleyGeneralAppeal
Texas Tech University Health Science Center El PasoGeneralAppeal
Southern Methodist UniversityGeneralAppeal
University of Maryland College of Information StudiesParentsAppeal
Northwestern Pritzker School of LawGeneralAppeal
Louis D. Brown Peace InstituteGeneralAppeal
UNC Health FoundationGeneralAppeal
Milton AcademyGeneralAppeal
Pitzer CollegeGeneralAppeal
Oakwood SchoolParentsAppeal
Gulliver PrepGeneralAppeal
Northern Kentucky UniversityGeneralAppeal
Northern Kentucky UniversityGeneralAppeal
Washington State UniversityGeneralStewardship
Kellogg School of Management, Northwestern UniversityReunion AlumniAppeal
Vassar CollegeReunion AlumniAppeal
St. Ignatius College PreparatoryReunion AlumniAppeal
  Institution Audience Purpose