Samples

AGN’s Sample Library includes over a thousand examples from annual giving programs around the world, including direct mail and email appeals, phonathon materials, leadership giving and stewardship communications, volunteer tools, special campaigns, and more. Use the category filter and keyword search bar below to explore the library now.

Click here to submit your own sample.



 Title Institution Category FY
Mask Stewardship MailingUNC GreensboroStewardship Communications2020
Annual Fund BrochureUNC Kenan-FlaglerDirect Mail Appeals2018
"BlueVBlue" Rival Giving Day CompetitionUNC Kenan-FlaglerSpecial Campaigns/Challenges2018
Fall Booklet AppealUNC Kenan-Flagler Business SchoolDirect Mail Appeals2019
Anniversary "Stock" Appeal CampaignUNC Kenan-Flagler Business SchoolSpecial Campaigns/Challenges2019
Leadership Society AppealUNC WilmingtonLeadership Giving Materials2021
Cultural Center AppealUNC WilmingtonSpecial Campaigns/Challenges2021
Health & Med School Renewal AppealUNC- School of MedicineDirect Mail Appeals2021
Global Affairs Division AppealUNC-Chapel HillDirect Mail Appeals2021
Black Alumni Email CampaignUNC-WilmingtonEmail Appeals2020
Young Alumni Living Abroad - Zoom Q&AUnion CollegeMisc/Other2022
Phonathon Pre-Call MailingUnion CollegePhonathon Materials2018
Holiday Matching Challenge AppealUnion CollegeDirect Mail Appeals2017
Fall President's AppealUnion CollegeDirect Mail Appeals2021
New Caller Hiring Interview QuestionsUniv. of San DiegoPhonathon Materials2021
Lapsed & Future Donor Calling ScriptUniv. of San DiegoPhonathon Materials2021
Student Emergency Fund CampaignUniversity at AlbanySpecial Campaigns/Challenges2020
Campaign Public Launch Social MediaUniversity at Albany AdvancementSpecial Campaigns/Challenges2019
President's Faculty & Staff Gift ReceiptUniversity at BuffaloStewardship Communications2021
Calendar Year End Letter AppealUniversity at BuffaloDirect Mail Appeals2021
 Title Institution Category FY