Samples

AGN’s Sample Library includes over a thousand submissions from annual giving programs around the world including direct mail appeals, emails, videos, phone scripts, stewardship pieces, volunteer materials, special campaigns, and more. Use the category filter and keyword search bar below to explore the library now.

Click here to submit your own sample.



 Title Institution Category FY
Dean's Retirement AppealRice UniversityDirect Mail Appeals2018
Student Philanthropy Committee EventsRice UniversityStewardship Communications2019
"Make the World Brighter" Fall AppealRollins CollegeDirect Mail Appeals2018
Update your Info - Alumni MailerRoncalli High SchoolMisc/Other2022
Open House PostcardRoutt Catholic High SchoolMisc/Other2019
Virtual Scholarship CelebrationRowan UniversityStewardship Communications2021
Fall Appeal BrochureRowan University School of Osteopathic MedicineDirect Mail Appeals2018
White Coat AppealRush University Medical CenterDirect Mail Appeals2020
Alumni Appeal with CalendarRush University Medical CenterDirect Mail Appeals2020
Donor Thank You CardRush University Medical CenterStewardship Communications2020
Doctors' Day Apology EmailRush University Medical CenterEmail Appeals2018
Mail Appeal Length TestRutgers University FoundationDirect Mail Appeals2018
Calendar Year End AppealsRutgers University FoundationEmail Appeals2017
Direct Mail Segmentation PlanRutgers University FoundationDirect Mail Appeals2018
Student Philanthropy Perceptions SurveyRutgers University FoundationMisc/Other2020
Teacher Appreciation Apple ChallengeSaddle River Day SchoolSpecial Campaigns/Challenges2019
Trustee Challenge Fall AppealSaint Elizabeth UniversityDirect Mail Appeals2021
Lapsed LYBUNT AppealSaint John's University (MN)Direct Mail Appeals2021
Ornament Premium Appeal PackageSaint Louis UniversityDirect Mail Appeals2019
In Memory Faith-Centered AppealSaint Louis UniversitySpecial Campaigns/Challenges2020
 Title Institution Category FY