Samples

AGN’s Sample Library includes over a thousand submissions from annual giving programs around the world including direct mail appeals, emails, videos, phone scripts, stewardship pieces, volunteer materials, special campaigns, and more. Use the category filter and keyword search bar below to explore the library now.

Click here to submit your own sample.



 Title Institution Category FY
Follow Up Email to Lybunts and SybuntsOakwood SchoolDirect Mail Appeals2022
#GivingTuesday Alumni Giving Week PlanOakwood SchoolSpecial Campaigns/Challenges2021
Spring Appeal Featuring StudentOberlin College and ConservatoryDirect Mail Appeals2020
Participation Incentive for Giving DayOccidental CollegeEmail Appeals2021
Fall Appeal Letter Financial ChallengesOccidental CollegeDirect Mail Appeals2021
Give Like Gary Appeal CampaignOhio UniversitySpecial Campaigns/Challenges2022
First Giving Day Save the Date PostcardOhio Wesleyan UniversitySpecial Campaigns/Challenges2021
Leadership Donor Buckslip InsertsOhio Wesleyan UniversityLeadership Giving Materials2020
Leadership Donor SolicitationOhio Wesleyan UniversityDirect Mail Appeals2020
Parent Fund AppealOregon State University FoundationEmail Appeals2021
Student Interview Impact AppealPacific Lutheran UniversityDirect Mail Appeals2022
End of Calendar Year AppealPacific Lutheran UniversityDirect Mail Appeals2021
E-Appeal with VideoPortland State University FoundationEmail Appeals2020
Parents Council Meeting PresentationPresbyterian CollegeVolunteer Materials2021
100 Day Trustee Challenge AppealPrinceton Day SchoolDirect Mail Appeals2021
Appeal with Capital Campaign MessagingPrinceton Day SchoolDirect Mail Appeals2021
10th Reunion Class Campaign MailerPrinceton UniversityDirect Mail Appeals2022
Athletics Complex Campaign AppealPrincipiaDirect Mail Appeals2021
Stewardship NewsletterPrincipiaStewardship Communications2021
GivingTuesday VideoPrincipiaSpecial Campaigns/Challenges2022
 Title Institution Category FY