Samples

AGN’s Sample Library includes over a thousand submissions from annual giving programs around the world including direct mail appeals, emails, videos, phone scripts, stewardship pieces, volunteer materials, special campaigns, and more. Use the category filter and keyword search bar below to explore the library now.

Click here to submit your own sample.



 Title Institution Category FY
Spring Lapsed Donor AppealEastern Illinois UniversityDirect Mail Appeals2021
Student Athlete Voter Drive VideoEastern Oregon UniversitySpecial Campaigns/Challenges2020
Giving Tuesday Now ChallengeEastern Virginia Medical SchoolEmail Appeals2020
Checkered Flag Challenge AppealEastern Virginia Medical SchoolSpecial Campaigns/Challenges2021
Med School Alumni Fall AppealEastern Virginia Medical SchoolDirect Mail Appeals2021
"Doctors' Day" Grateful Patient AppealEinstein Healthcare NetworkDirect Mail Appeals2017
Employee Funded Grant Campaign MaterialsEinstein Healthcare NetworkSpecial Campaigns/Challenges2019
Fight Song Coaster AppealElon UniversityDirect Mail Appeals2017
Parents Council Description & MaterialsElon UniversityVolunteer Materials2019
Giving Tuesday Social Media ImagesEmbry-Riddle Aeronautical UniversitySpecial Campaigns/Challenges2020
Rebranded Annual Fund Spring AppealEmbry-Riddle Aeronautical UniversityDirect Mail Appeals2021
Customized Anniversary AppealEmbry-Riddle Aeronautical UniversityDirect Mail Appeals2021
Giving Tuesday Email AppealEmbry-Riddle Aeronautical UniversitySpecial Campaigns/Challenges2020
Fall Leadership AppealEmma Willard SchoolDirect Mail Appeals2021
Remote Calling General ScriptEmory UniversityPhonathon Materials2021
Caller Roles and ResponsibilitiesEmory UniversityPhonathon Materials2021
Virtual Tasting Box and EventEmporia State University FoundationStewardship Communications2021
Gulls of the Last Decade on Giving DayEndicott CollegeEmail Appeals2021
Appeal Featuring Crossword PuzzleEnsign CollegeDirect Mail Appeals2021
Fall Head of School Appeal with AsksEpiphany SchoolDirect Mail Appeals2021
 Title Institution Category FY