Search for Ideas

Welcome to AGN’s Sample Library. This member-only resource contains hundreds of examples from annual giving programs around the world, including fundraising appeals, stewardship communications, and volunteer materials. Use the category filters and keyword search below to explore the library now and get inspired by the work of others! Click here to submit a sample of your own.


Keywords Acquisition  |  Affinity  |  Athletics  |  Boards  |  Challenge  |  Consecutive  |  Crowdfunding  |  Employer Match  |  Faculty/Staff  |  Giving Day  |  Giving Tuesday  |  Impact Report  |  International  |  Leadership Gift  |  Parents  |  Participation  |  Phonathon  |  Premium  |  Reactivation  |  Recognition  |  Recurring  |  Regional  |  Retention  |  Reunion  |  Scholarship/Aid  |  Second Ask  |  Students  |  Survey  |  Young Alumni

  Institution Audience Purpose
Moravian UniversityGeneralAppeal
PrincipiaGeneralAppeal
PrincipiaGeneralStewardship
Johns Hopkins UniversityGeneralAppeal
Drexel UniversityGeneralAppeal
Drexel UniversityGeneralAppeal
Kent State UniversityGeneralAppeal
Kent State UniversityGeneralAppeal
Kent State UniversityGeneralAppeal
Johns Hopkins UniversityGeneralAppeal
University of WyomingGeneralAppeal
University of WyomingGeneralStewardship
New York UniversityGeneralStewardship
McPherson CollegeGeneralAppeal
McPherson CollegeGeneralStewardship
McPherson CollegeGeneralAppeal
University of Maryland, Baltimore CountyGeneralAppeal
Ohio UniversityGeneralAppeal
South Dakota State UniversityGeneralVolunteer Materials
PrincipiaGeneralAppeal
  Institution Audience Purpose