Search for Ideas

Welcome to AGN’s Sample Library. This member-only resource contains hundreds of examples from annual giving programs around the world, including fundraising appeals, stewardship communications, and volunteer materials. Use the category filters and keyword search below to explore the library now and get inspired by the work of others! Click here to submit a sample of your own.


Keywords Acquisition  |  Affinity  |  Athletics  |  Boards  |  Challenge  |  Consecutive  |  Crowdfunding  |  Employer Match  |  Faculty/Staff  |  Giving Day  |  Giving Tuesday  |  Impact Report  |  International  |  Leadership Gift  |  Parents  |  Participation  |  Phonathon  |  Premium  |  Reactivation  |  Recognition  |  Recurring  |  Regional  |  Retention  |  Reunion  |  Scholarship/Aid  |  Second Ask  |  Students  |  Survey  |  Young Alumni

  Institution Audience Purpose
Mount Mercy UniversityGeneralAppeal
McPherson CollegeGeneralAppeal
Marquette UniversityGeneralAppeal
Luther CollegeGeneralAppeal
Johns Hopkins University & MedicineGeneralAppeal
Johns Hopkins UniversityGeneralAppeal
John Brown UniversityGeneralAppeal
Illinois State UniversityGeneralAppeal
Georgia State University - J. Mack Robinson College of BusinessGeneralStewardship
George Washington UniversityGeneralAppeal
Fairfield UniversityGeneralStewardship
Davidson CollegeGeneralOther
Cummings School of Veterinary Medicine at Tufts UniversityGeneralAppeal
Cornell UniversityParentsAppeal
Chatham UniversityGeneralStewardship
Catholic University of AmericaGeneralAppeal
Carroll UniversityGeneralAppeal
Carroll CollegeGeneralStewardship
Bryn Mawr CollegeYoung AlumniAppeal
Brown UniversityYoung AlumniOther
  Institution Audience Purpose