Search for Ideas

Welcome to AGN’s Sample Library. This member-only resource contains hundreds of examples from annual giving programs around the world, including fundraising appeals, stewardship communications, and volunteer materials. Use the category filters and keyword search below to explore the library now and get inspired by the work of others! Click here to submit a sample of your own.


Keywords Acquisition  |  Affinity  |  Athletics  |  Boards  |  Challenge  |  Consecutive  |  Crowdfunding  |  Employer Match  |  Faculty/Staff  |  Giving Day  |  Giving Tuesday  |  Impact Report  |  International  |  Leadership Gift  |  Parents  |  Participation  |  Phonathon  |  Premium  |  Reactivation  |  Recognition  |  Recurring  |  Regional  |  Retention  |  Reunion  |  Scholarship/Aid  |  Second Ask  |  Students  |  Survey  |  Young Alumni

  Institution Audience Purpose
George Washington UniversityGeneralAppeal
Xavier High SchoolGeneralAppeal
University of Houston-DowntownGeneralStewardship
Luther CollegeGeneralAppeal
University of Massachusetts DartmouthGeneralAppeal
High Point UniversityGeneralAppeal
Georgia State UniversityGeneralAppeal
Central Connecticut State UniversityGeneralAppeal
Saint Thomas AcademyGeneralAppeal
The PrincipiaGeneralAppeal
Vanderbilt UniversityFaculty/StaffAppeal
College of Lake County FoundationFaculty/StaffOther
University of RochesterFaculty/StaffStewardship
Lausanne Collegiate SchoolFaculty/StaffAppeal
RAND CorporationFaculty/StaffAppeal
Boston CollegeGeneralAppeal
University of Detroit MercyFaculty/StaffAppeal
McMaster UniversityFaculty/StaffStewardship
Hope CollegeFaculty/StaffAppeal
University of Tennessee Institute of AgricultureFaculty/StaffAppeal
  Institution Audience Purpose