Search for Ideas

Welcome to AGN’s Sample Library. This member-only resource contains hundreds of examples from annual giving programs around the world, including fundraising appeals, stewardship communications, and volunteer materials. Use the category filters and keyword search below to explore the library now and get inspired by the work of others! Click here to submit a sample of your own.


Keywords Acquisition  |  Affinity  |  Athletics  |  Boards  |  Challenge  |  Consecutive  |  Crowdfunding  |  Employer Match  |  Faculty/Staff  |  Giving Day  |  Giving Tuesday  |  Impact Report  |  International  |  Leadership Gift  |  Parents  |  Participation  |  Phonathon  |  Premium  |  Reactivation  |  Recognition  |  Recurring  |  Regional  |  Retention  |  Reunion  |  Scholarship/Aid  |  Second Ask  |  Students  |  Survey  |  Young Alumni

  Institution Audience Purpose
Northwestern UniversityGeneralVolunteer Materials
Baruch CollegeGeneralStewardship
Carroll CollegeGeneralStewardship
Fairfield UniversityGeneralStewardship
Georgia State University - J. Mack Robinson College of BusinessGeneralStewardship
University of Puget SoundGeneralStewardship
Seattle UniversityGeneralStewardship
Chatham UniversityGeneralStewardship
Brown UniversityYoung AlumniOther
Davidson CollegeGeneralOther
Cornell UniversityParentsAppeal
Mount Mercy UniversityGeneralAppeal
Luther CollegeGeneralAppeal
McPherson CollegeGeneralAppeal
Johns Hopkins University & MedicineGeneralAppeal
UNC WilmingtonGeneralAppeal
John Brown UniversityGeneralAppeal
University of VirginiaGeneralAppeal
University of WyomingGeneralAppeal
University of Alabama BirminghamGeneralAppeal
  Institution Audience Purpose