Search for Ideas

Welcome to AGN’s Sample Library. This member-only resource contains hundreds of examples from annual giving programs around the world, including fundraising appeals, stewardship communications, and volunteer materials. Use the category filters and keyword search below to explore the library now and get inspired by the work of others! Click here to submit a sample of your own.


Keywords Acquisition  |  Affinity  |  Athletics  |  Boards  |  Challenge  |  Consecutive  |  Crowdfunding  |  Employer Match  |  Faculty/Staff  |  Giving Day  |  Giving Tuesday  |  Impact Report  |  International  |  Leadership Gift  |  Parents  |  Participation  |  Phonathon  |  Premium  |  Reactivation  |  Recognition  |  Recurring  |  Regional  |  Retention  |  Reunion  |  Scholarship/Aid  |  Second Ask  |  Students  |  Survey  |  Young Alumni

  Institution Audience Purpose
Western UniversityGeneralAppeal
University of Notre DameGeneralAppeal
University of MaineGeneralAppeal
University of ChicagoGeneralAppeal
University at AlbanyOtherAppeal
The PrincipiaGeneralAppeal
The Catholic University of AmericaGeneralAppeal
Texas A&M UniversityYoung AlumniAppeal
South Dakota State UniversityGeneralAppeal
Rochester Institute of TechnologyGeneralAppeal
PrincipiaGeneralAppeal
Moravian UniversityGeneralAppeal
Massachusetts Institute of TechnologyGeneralAppeal
Marietta CollegeGeneralAppeal
Fairfield UniversityGeneralAppeal
Central Connecticut State UniversityGeneralAppeal
Bowdoin CollegeGeneralAppeal
Bishop O'Dowd High SchoolGeneralAppeal
Babson CollegeGeneralAppeal
Adelphi UniversityParentsAppeal
  Institution Audience Purpose