Search for Ideas

Welcome to AGN’s Sample Library. This member-only resource contains hundreds of examples from annual giving programs around the world, including fundraising appeals, stewardship communications, and volunteer materials. Use the category filters and keyword search below to explore the library now and get inspired by the work of others! Click here to submit a sample of your own.


Keywords Acquisition  |  Affinity  |  Athletics  |  Boards  |  Challenge  |  Consecutive  |  Crowdfunding  |  Employer Match  |  Faculty/Staff  |  Giving Day  |  Giving Tuesday  |  Impact Report  |  International  |  Leadership Gift  |  Parents  |  Participation  |  Phonathon  |  Premium  |  Reactivation  |  Recognition  |  Recurring  |  Regional  |  Retention  |  Reunion  |  Scholarship/Aid  |  Second Ask  |  Students  |  Survey  |  Young Alumni

  Institution Audience Purpose
Washington University in St. LouisGeneralAppeal
Johns Hopkins UniversityGeneralAppeal
The Ethel Walker SchoolGeneralAppeal
University of WashingtonGeneralAppeal
James Madison UniversityGeneralAppeal
RUSH University Medical CenterGeneralAppeal
James Madison UniversityGeneralOther
Vanderbilt UniversityReunion AlumniAppeal
University of Wisconsin-La CrosseYoung AlumniAppeal
The Roeper SchoolParentsAppeal
Stockton UniversityGeneralAppeal
Towson UniversityGeneralAppeal
The Athenian SchoolParentsAppeal
University of WyomingGeneralAppeal
Christ Church Episcopal SchoolGeneralAppeal
NC State UniversityParentsAppeal
Christ Church Episcopal SchoolParentsAppeal
University of ArizonaStudentsAppeal
  Institution Audience Purpose